Semi-humorous and factual addendum:

There is a Hindu god by the name of Kama. Kama is the Indian version of Cupid - winged child with a bow and arrows. He performs the same function as Cupid: his arrows make people fall in love. Kama also means love in general (Kama Sutra: love scriptures).

In South India, where Hindu culture has remained largely insulated from any Western or Middle Eastern influence, Kama is considered a force of evil, and is burned in effigy on the Holi holiday. Even in North India, where foreign influence runs fairly free, he is not worshiped, and is identified with the principle of desire, trapping the soul.

In Buddhism, he is known as Mara, the demon and enemy of all enlightened beings.