In the 60s, Kimberly-Clark tried to sell paper dresses, and the world laughed and laughed. But disposable diapers were immediately recognized as great.
thanks to:
http://www.kimberly-clark.com/anniversary/products/cell.htm
http://www.snopes2.com/business/origins/kotex.htm
http://www.paperhall.org/inductees/bios/98/sensenbrenner.html
http://www.hpmd.com/hpmd/WQUOTES.NSF/66058b6dc9734354852568f80060e116/cd10ff1875bee4f2852562ad0068b276?OpenDocument
http://www2.h-net.msu.edu/~shgape/morello.html
http://www.kleenex.com/history/