The story about how this book was written is really interesting:
Coupland received a lump sum from the publishers to write a documentary of the 80s. He returned a fiction that describes a unique generation. As expected, publishers did not resist him despite the fact that they did not have much expectations about the book. They considered it as a sunk cost and decided to go for it. This book is especially well known by the terms called neo logisms as described in Generation X Definitions