IKEA
popularized the
kit-type scheme. "Our
products are less
expensive, because we let you do the
assembly." The
furniture doesn't require any advanced tools to
put together, and most of them are already
included in the box, but often a
single item can take
several hours to put
together, and the
diagram-only
instructions aren't too
helpful.
Also quite innovative, they have numerous retro-look and luxury products, and all their furniture is real designer furniture.