It should be
obvious from the
context (
Itchy and Scratchy, Lisa, Bart), but for those who did not understand*, what
boone describes in his write-up is part of an
episode from
The Simpsons TV show (in other words, this node is
YASQ).
Mattel is a real toy brand
IRL, as well as
Mars is a real chocolate bar
brand.
This Simpsons episode, while
advertising in a strange way those brands, was above all a critic against
cartoons which serve a unique
purpose : selling to kid,
selling to kids, selling to kids**.
*And even if I am very fond of The Simpsons, I totally respect said people.***
**Ok, that's three purposes, but you get the idea.
***Hell, I need such people to listen to my Simpsons quotes all the day, after all.