Marketing psychology is just so
interesting. One of my
Facebook friends (more of a workplace acquaintance really) shared a photo link which has been bugging me. It is from a site called “Southern Boyz Outdoors” (and their page is pretty much what one
might expect from an organization so-named) and depicts a woman dressed in black, with three young
children clinging to her. She is
standing in an
affluent-looking neighborhood, next to a
large pickup or SUV. Her face appears
determined, she is aiming a
handgun directly at the viewer of the photograph, and the caption states: “
WHEN RUNNING AWAY IS NOT AN OPTION.”
What is the most likely scenario when running away would NOT be an option? Probably when someone with a GUN is aiming it at you. Of course she could hop in the pickup and mow the threat down … but she’d probably need a license for that.