Favorite mantra of businessmen everywhere. It is also a favorite saying of older people and basically means to take your time and get it right so you don't have to redo it. Just the opposite of what companies like Microsoft do, which is put out absolute trash the first time around, then hear customer complaints and improve it, building upon market share they got with the bogus marketing campaign they started with the first version. That's essentially what they did with Windows, Windows NT, and SQL Server, anyway.