Here's how it goes.

You put the wonderful and disturbing film "Blue Velvet" in your DVD player and hit "Play." Everyone cracks open a Heineken and starts drinking, at whatever pace they prefer. The drinking of Heineken continues until Dennis Hopper asks, "What kinda beer ya want?" and Kyle McLachlan replies, "Heineken." Then, everyone screams at top volume along with Hopper: "Heineken?! FUCK that shit! PABST BLUE RIBBON!" Then everyone smashes their Heineken bottles, drags out the case of Pabst, and starts chugging those 'til the movie's over.

And tomorrow, you will feel like David Lynch's brain...