Ah, Baby Cham. Now there was a drink for the
luvverly laydeez in the
white high heels. Well, it was, back in the old days before
alcopops and
hooch. Back when nice girls didn't drink
beer but a little bottle of
sophistication, all fizz and sparkle of under blue-painted eyes was just the ticket for a friday night.
Obviously, it gained a cheesy reputation after some years. There was a brief stab at re-branding, with a series of ads featuring big burly tough guys walking into pubs and announcing "
I'll have a Baby Cham" (setting off an "
I'm Spartacus" round of agreement with everyone rushing for this drink). But, it's faded to
obscurity and
irony now, and the little leaping cartoon faun on the bottle must be dying of loneliness.