A clothing label, and a division of the somewhat less totally hip JASCO corporation. Their signature look is the midriff bearing tank top with the words "Pornstar" emblazoned across the front in little jewels, or just shiny letters. This look seems to have caught on especially in New York City.

They (at least claim to) represent the spirit of the rebel--the hardcore skater and surfer in all of us. Which begs the question: What underwear defines you as a person?

They are officially cool, though, as they have been endorsed by the musical genius of Blink 182, NOFX, Smashmouth, Korn, Fear Factory, and System of a Down.

Truly, sex sells.