shovelware

shovelware /shuh'v*l-weir`/ n.

1. Extra software dumped onto a CD-ROM or tape to fill up the remaining space on the medium after the software distribution it's intended to carry, but not integrated with the distribution. 2. A slipshod compilation of software dumped onto a CD-ROM without much care for organization or even usability.

--The Jargon File version 4.3.1, ed. ESR, autonoded by rescdsk.

Shovelware also often specifically refers to the practice of using up extra space on software's distribution media with random or semi-random content. For example, you may have a driver CDROM for a video capture card, and the CD will be packed with shareware and/or trial versions of various other software packages. It makes it look like you're getting more software, but it's actually just advertising and crippleware.