My brother never told me not to smoke. He showed me.

These billboards are an example of ad-campaigns that are not well thought out. The wording implies that the kid's brother showed him how to smoke, not the other way around. And, gosh, what a poignant message....the guy showed him how not to smoke, didn't tell him. So don't tell your kids not to smoke. Show them not to smoke. Isn't this a direct contradiction of those "The More You Know" ads on NBC, in which well-known celebrities pitch equally confusing statements about good parenting? I seem to remember hearing those people say "talk to your kids."

Maybe this campaign will do a better job... maybe worse... who knows? Kids know what smoking does; but until it's seen as uncool, youth smoking will continue to be a problem. I already see an anti-smoking trend among boys (although it's probably just been replaced by pot and E). Among teenage girls, smoking seems to be more popular than ever. That's in my area; YMMV...