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Georgia-Pacific Corporation
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Tue Aug 01 2000 at 16:50:43
Primarily a
forest products
company,
Georgia
Pacific was founded in 1927 at an
Augusta, Georgia
hardwood lumber
yard. Georgia Pacific now employs 55,000 employees at more than five hundred facilities
nationwide
. Recently GP has
acquired
Unisource
and
Fort James
and started a new line of consumer
hand soap
s called
Pacific Garden
. Georgia Pacific is also a
leader
in industrial
safety
and devotes large portions of corporate resources to
environmental
conservation.
Recently, GP has been moving away from the commercial forest products industry. GP's
CEO
,
Pete Correll
, is changing the company from one that "competed at all levels of the
value chain
to one that competes higher up the chain and closer to the
customer
." Through acquisitions such as the ones mentioned above and divestitures (
The Timber Company
), the company is making itself known to the average consumer. The company was also required by the
Department of Justice
to sell its away-from-home tissue business as part of the acquisition.
GP has also began a
marketing plan
which features a series of several television
commercials
. The commercials depict every day life in America and identify the products that are made either directly or indirectly by GP. The commercials are intended to help GP gain
brand recognition
and facilitate the entry into the consumer market.
printable version
chaos
Fort James
CEO
Safety
Office Max
andouillette
Georgia
Turner
line
hardwood
Midnight in the Garden of Good and Evil
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