A baseball owner (of the Kansas City/Oakland A's) of the 60s/70s; with Bill Veeck, one of the most colorful, fan-friendly owners in sport. "Charlie O" was his nickname, and the name of the mule he bought as a team mascot; he bribed players into growing moustaches; he stuck Jim Hunter with the name "Catfish"; he started the 70s pastel-uniform trend. With free agency, mom-and-pops like him and Veeck could not survive: he tried to sell off his star players, but MLB thwarted him.